I'M NOT WHAT
YOU’RE USED TO.
I'M NOT WHAT
YOU’RE USED TO.
IT’S NOT
ABOUT THE
TECHNOLOGY
IT’S NOT
ABOUT THE
TECHNOLOGY
ABOUT THE
TECHNOLOGY
I have a love-hate relationship with technology.
I love the versatility and rapid implementation.
I love the ability to catalyse ideas and reach everyone everywhere.
I love how the return is incomparable to any other medium.
And I love how we can measure everything to prove it.
But I hate how easily the tech can get in the way of success.
But I hate how easily the tech can get in the way of success.
When designers and developers call the shots, the focus ends up on not on people, but the bells and whistles of technology. When technology comes first, projects become more time-consuming and complex.
And when projects become overly complicated, they end up as an expense rather than an investment.
And when projects become overly complicated, they end up as an expense rather than an investment.